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BRAVO ZULU BREWING

Category:

Not Applicable

Description of Property at

6060 US 31 North

SERVING THOSE WHO SERVE: Bravo Zulu Brewing is a production brewery, located at 6060 US HIGHWAY 31 NORTH in Williamsburg, Michigan. It is owned and operated by a disabled American military veteran who served in both the Navy and Army. It is because of this service in the military that the company looks to communicate an authentic sense of honor, emphasizing the life-long bonds of friendship and respect often found within veteran communities of law enforcement, firefighters, military, and first responders as well as patriotic professionals and hard working blue collar adults. Almost every element of human society [language, fashions, music, etc.] is colored in some measure by a sacrificial warrior ethos. The average American consumer perceives the military member, law enforcement officer, firefighter, first responder, and respective veteran of each as expressing this ethos through their own unique language, insignias, and emblems. The stylized insignia, language, and emblems of Bravo Zulu Brewing visually connect its brand with cultural values that yield selfless service and honorable conduct, in a casual yet powerful manner. Bravo Zulu Brewing tastefully uses humor, recognizable jargon, and popular historic military personalities in company presentations. Bravo Zulu Brewings corporate culture embraces a simple, clear, and inspiring credo: Job Well Done!

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